Shri Vallabh Jayanti is held in Bhadrapad month. It is the birth anniversary celebrations of Shripada Shri Vallabha, who is the first incarnation (avatar) of Lord Dattatreya in Kali Yuga. Shripad Shri Vallabha Jayanti 2023 date is August 19. The day is of great significance at Pithapuram and Panchadev Pahad (Kurvapur).
It is believed that Shripada Shrivallabha appeared to spread the teachings of
Guru Dattatreya. He was born at Pithapuram in Andhra Pradesh. He then settled
at Panchadev Pahad (Kuravpur) in Raichur District of Karnataka to spread the immortal teachings
of Lord Guru Dattatreya.
Dattatreya devotees around the world conduct various spiritual programs on
this day.
Shripada Shri Vallabha Jayanti is annually observed on Bhadrapad Shukla
Paksha Chaturthi Tithi or the fourth day during the waxing phase of moon in
Bhadrapad month as per traditional Hindu lunar calendar followed in
Maharashtra, Karnataka, Telangana and Andhra Pradesh.